FINE-DAY (Brandbank Group)
Making every day, a fine day, with sustainable sleepwear, loungewear and home accessories.
Role: Freelance Copywriter
What I did:
Copywriting - writing product descriptions that conveyed the features and benefits of their collection in the lead-up to the brand’s online launch.
Launched in 2022, FINE-DAY is the latest brand to launch under Brandbank Group, one of Australia’s largest specialist fashion retailers. Joining French Connection, Kikki K., Commonry, Seed Heritage and Allkinds Australia, FINE-DAY specialises in sleepwear, homeware and loungewear. All of their collections are genderless, inclusive and made from sustainable materials.
The Project:
FINE-DAY was set to launch in 2022. The business required a freelance copywriter to help them create descriptions that conveyed the features and benefits of their products.
Working with their Marketing Manager and Creative Director, I wrote descriptions for their collections including sleepwear, loungewear, and pet accessories.
Scroll down for some examples of the product descriptions that were written.
Results & Outcome:
New copy directly reflected the business’ unique mission of making joyful moments from life's everyday routines
Copy highlighted features, benefits and use of sustainable materials in all of their collections
Educated customers with concise information that better assisted their buying decisions
Bricks & Mortar store opened in Armadale in 2022