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Hello, nice to meet you! I’m a…

Content Producer.

Digital Marketer.

Journalist.

What Can I Do for You?

Content Producer

Written and visual content are my forte. I’ll adapt to your tone of voice and tell your story in a meaningful way that grows your community. The result? New loyal readers, customers and clients.

Skillset:

Copywriting - Product Descriptions, Category Pages, Landing Pages, About Pages etc.

Photography - Product, Editorial, Documentary

Content Strategy Consultation

Content Creation

SEO Blog Writing

Email Marketing Campaigns

Brand and Tone of Voice Development

Digital Marketer

Let’s work together to build your brand with thoughtful strategy. Using digital tools like Google Ads and Analytics, we’ll dig deep to create a killer content marketing strategy that puts your best face forward to the masses.

Skillset:

Google Ads

Direct Response Copywriting

SEM strategy

Social Media Management

SEO Optimisation (Copy)

CMS Management (Wordpress)

Digital Marketing Strategy

Shopify set up (adding in copy, content, organising structure of website in the backend)

Journalist

If you’ve got a story or news tip, let’s tell it in a way that resonates with your audience. This means hunting for the best sources. Asking the tough questions. Taking the calculated risks for a story to get that exclusive scoop for your publication.

Skillset:

Features

News articles

Interviews

How To’s

Press/Media Releases

Photojournalism

Editing

Content Marketing Projects

Published Writing

Passion Projects

Skin School

Beauty, Reformulated

Skin School aims to redefine and reformulate current beauty norms through content that includes deep dives, social commentary, long-form stories, and personal essays that sit alongside daily educational resources.

At Skin School, beauty is universal — gender is irrelevant. It’s time to re-formulate the status quo in beauty. Hence, the motto: Beauty, Reformulated. 

A/Manifesto

A journal of Style, Skin and Substance

A/Manifesto is my digital journal that explores style, skin and substance with complete creative freedom.

I began to ask myself - “If I no longer existed tomorrow, what would be my legacy?”

This is a place where my thoughts run idle, covering everything from the style we create and the skin we have, to our pursuits to live a life full of substance.

Testimonials

Wondering what it’s like to work with me? Here’s what clients had to say!

  • As our Copywriter, Aleczander significantly improved our SEO and took our company to be the #2 Google result for our primary search term. He spearheaded our first Industry wide report. Aleczander is excellent at bringing the correct stakeholders into processes at the right time and communicating progress and delivery timeframes. He is highly professional, an excellent communicator, and improved our processes and quality of copy.

    Gabriela Torres-Soler

    Matrak

  • I recently engaged Aleczander to create content for our new brand The Cosmetic Clinic, including brand headlines, website content, brochure content and brand bio. I chose Aleczander due to his experience working with health and beauty brands, and his passion and interest in skincare. I found Aleczander's work was well researched, diligent, clever and delivered on time. I would highly recommend working with Aleczander, it was an enjoyable process and the content created was creative and on brand

    Janee Rutherford

    The Cosmetic Clinic (Preston Dermatology)

  • Meeting and working with Aleczander in a professional setting has resulted in a steadfast friendship and I’m proud to say I’m a huge admirer of his passion and commitment to his goals. I was always impressed by his ability to wear many hats within the business, consistently driven by his own hunger to produce his best work no matter how mundane the task could be. A quick-thinking and intelligent person, Aleczander was fantastic at brainstorming concepts and bringing them to life. Thank you for being a pleasure to work with!

    Sharon Ma

    Men’s Biz

  • Aleczander took the time to listen to our stories before putting his magic wand over them, being able to deliver work in high quality based on his industry knowledge. Overall, a pleasant working experience with him.

    Jolynn Beh

    Bobbleware

  • During Aleczander's time with Brosa, he has brought exceptional creativity to the team. He's a fast and dedicated team member who thinks outside the box with every project given. He's smart, fun and easy to work with, brings great vibes to the team culture. Very organised with his schedule, which gives him the capacity for multi-tasking and efficient turnarounds. It's been a pleasure to work with him.

    Nathan Yun

    Brosa

  • Aleczander filtered and directed a huge volume of pitches with efficiency, improved our social media presences, and regularly came up with solutions that made time-consuming tasks a non-issue. When I needed an urgent turnaround on an important article, he stepped into those shoes quickly and delivered what we needed. He's also got a great sense of humour and is good at keeping spirits high — I hope to work with Aleczander again in the future!

    Joel Falconer

    SitePoint

  • Aleczander was an excellent Content & Digital Marketing Manager who is very enthusiastic, patient and smart. Despite a busy schedule, he always stayed well organised and created a collaborative environment with open communication. His positive attitude always made me comfortable to work with him. He was truly an asset to Giant Printing Group.

    Edjay Dayonot

    Giant Printing Group

  • Working closely with Aleczander during our tenure at Universal Magazines in 2013 was not only a highlight, but a privilege. He is a passionate, enthusiastic and hard-working writer, whose talents exceed many at such a youthful age. A beneficial addition to any editorial or communications company. Highly recommended.

    Catherine Falalis

    Universal Media Co.

The Quick Spiel

What am I doing right now? Booking my next holiday or overseas trip. After 2 years of lockdowns, it’s time to get back out there!

Obsessions: Woowoo stuff (I’m a Leo, what’s your star sign?). My dog (fur baby) Clark. Netflix. Post-workout feels. Skincare products. And of course, words.

Pet Peeves: Long queues. When people don’t know the difference between, “they’re, their, and there”. Also, people that use “u” instead of “you” - it’s only two extra letters!

Fact most people don’t know about me: I’m a huge Pokemon nerd.

Go-To Poison: Tequila, either as a (double) shot or mixed with cola.

Current binges: Parks & Recreation. Rick & Morty. Brooklyn 99.

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Got a project for me?